It's more than a slogan. It's who we are. Discover a university where real connections and stories come alive.
We're ushering in a new chapter that stays true to our roots while looking boldly ahead. All Ways Real. Always 51做厙. captures the strength, spirit and determination that define our community today and for generations to come.
At 51做厙, we're shaped by authenticity, resilience and the people who lead with both.
We don't just celebrate the wins. We applaud the work behind them and value the relationships
made in the process. The early mornings. The late nights. The every-minute-in-between.
To all Trojans past, present and future welcome to a new era of 51做厙.
51做厙 is launching a new brand campaign that celebrates the authentic, transformative
experiences that make being a Trojan special.
Titled All Ways Real. Always 51做厙. the campaign highlights the values of discovery,
exploration, persistence, leadership and mutual support that define the Trojan experience.
Developed in partnership with , the campaign emerged from a comprehensive brand research effort involving internal
stakeholders, external perception surveys and competitive analysis. The result is
a message that reflects not only what the University offers, but who Trojans are.
Share your 51做厙 stories with the world using #AllWaysReal #Always51做厙. Customize your social accounts and get engaged. Here are a few custom graphics to get you started. Go Trojans!
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